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Raising language awareness or reinforcing monolingual norms? Language representation in international marketing textbooks

Fri, 10/06/2011 - 15:11 — ISSP-KSoc Admin
TitleRaising language awareness or reinforcing monolingual norms? Language representation in international marketing textbooks
Publication TypeBook Chapter
Year of Publication2010
AuthorsKelly-Holmes, H.
EditorKelly-Holmes, H., and G. Mautner
Book TitleLanguage and the Market
Pagination185-200
PublisherPalgrave-MacMillan
CityBasingstoke and New York
ISBN NumberISBN: 978-0-230-21060-8
Keywordsinternational, language, marketing
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